{"id":1279,"date":"2018-05-29T11:00:00","date_gmt":"2018-05-29T14:00:00","guid":{"rendered":"https:\/\/www.postdigital.cc\/blog\/o-que-e-business-intelligence\/"},"modified":"2023-10-30T17:32:28","modified_gmt":"2023-10-30T20:32:28","slug":"o-que-e-business-intelligence","status":"publish","type":"post","link":"https:\/\/www.postdigital.cc\/blog\/artigo\/o-que-e-business-intelligence","title":{"rendered":"O que \u00e9 Business Intelligence?"},"content":{"rendered":"

Quem se pergunta o que \u00e9 Business Intelligence provavelmente j\u00e1 percorreu um caminho consider\u00e1vel no entendimento sobre marketing digital. O BI, que pode ser traduzido para intelig\u00eancia corporativa ou intelig\u00eancia empresarial, \u00e9 um conceito importante que vai nortear muitas das decis\u00f5es do empreendedor.<\/p>\n

De forma mais ampla, Business Intelligence \u00e9 um termo que abriga processos de planejamento, an\u00e1lise e monitoramento de informa\u00e7\u00f5es e dados relacionados \u00e0 gest\u00e3o dos neg\u00f3cios e das vendas. Para coletar esses dados, s\u00e3o usadas ferramentas digitais confi\u00e1veis, como o Inbound Marketing<\/a>. Empresas que sabem o que \u00e9 Business Intelligence e trabalham com ela ganham muito na competitividade.<\/p>\n

\"Como<\/a><\/p>\n

Business intelligence e aumento de performance<\/h2>\n

\"Business<\/p>\n

O BI engloba uma s\u00e9rie de processos que determinam as for\u00e7as e fraquezas da empresa, o perfil do p\u00fablico-alvo, a an\u00e1lise de diferentes cen\u00e1rios, a an\u00e1lise de concorrentes e mais. Tudo isso ajuda o empreendedor a direcionar as t\u00e1ticas empregadas na gest\u00e3o, a focar nos objetivos priorit\u00e1rios e a resolver poss\u00edveis erros e riscos o mais r\u00e1pido poss\u00edvel.<\/p>\n

Mas n\u00e3o basta saber o que \u00e9 Business Intelligence para aproveitar seus benef\u00edcios; \u00e9 necess\u00e1rio saber aplic\u00e1-lo. Para desenvolver uma estrat\u00e9gia eficaz de BI, antes de tudo, \u00e9 preciso saber coletar as informa\u00e7\u00f5es que servir\u00e3o de base para todo o processo. Os dados s\u00e3o indispens\u00e1veis para criar estrat\u00e9gias, pelos seguintes motivos:<\/p>\n

– An\u00e1lise de p\u00fablico<\/strong><\/p>\n

Nada pode ser feito em qualquer sentido quando falamos de estrat\u00e9gias de neg\u00f3cios sem que exista uma boa no\u00e7\u00e3o do p\u00fablico-alvo. Isso inclui a cria\u00e7\u00e3o de personas para melhor identifica\u00e7\u00e3o dos desejos, necessidades e caracter\u00edsticas dos consumidores.<\/p>\n

– An\u00e1lise de concorr\u00eancia<\/strong><\/p>\n

\u00c9 sempre importante saber o que os concorrentes est\u00e3o fazendo, como e porqu\u00ea. A an\u00e1lise da concorr\u00eancia faz parte da constru\u00e7\u00e3o de novas t\u00e1ticas.<\/p>\n

– An\u00e1lise de cen\u00e1rios<\/strong><\/p>\n

Todo o ambiente no qual o mercado atua deve ser verificado, para o bem e para o mal.<\/p>\n

Marketing Digital e Business Intelligence: estrat\u00e9gias e consolida\u00e7\u00e3o para neg\u00f3cios<\/h2>\n

\"Marketing<\/p>\n

O marketing digital n\u00e3o s\u00f3 ajuda a entender o que \u00e9 Business Intelligence, mas tamb\u00e9m como faz\u00ea-lo funcionar. A an\u00e1lise dos dados pode ser feita at\u00e9 mesmo em tempo real, de acordo com as m\u00e9tricas definidas. E a an\u00e1lise de m\u00e9tricas \u00e9 fundamental para que o BI funcione. O planejamento de muitas estrat\u00e9gias depende disso.<\/p>\n

Um bom exemplo \u00e9 o benchmarking, que investiga a concorr\u00eancia para criar uma base de compara\u00e7\u00e3o que fa\u00e7a com que os neg\u00f3cios cres\u00e7am e se tornem refer\u00eancia no setor. Mas como saber o que o benchmarking est\u00e1 apontando se n\u00e3o for poss\u00edvel entender suas m\u00e9tricas? Quais os resultados, como os concorrentes est\u00e3o se saindo? O marketing digital disp\u00f5e de ferramentas que podem ajudar nessa an\u00e1lise.<\/p>\n

Al\u00e9m disso, uma grande parte do marketing digital \u00e9 a estrat\u00e9gia de SEO – Search Engine Optimization. Ela \u00e9 a maior contribuinte para o ranqueamento org\u00e2nico nos buscadores, e para a credibilidade do conte\u00fado postado pela empresa na internet. Por isso, a elabora\u00e7\u00e3o de uma boa estrat\u00e9gia de SEO faz parte dos processos iniciados no Business Intelligence.<\/p>\n

Portanto, o BI compreende o marketing digital como m\u00e9todo de coleta de dados, bem como um leque de ferramentas e estrat\u00e9gias que ajudar\u00e3o no crescimento dos neg\u00f3cios.<\/p>\n","protected":false},"excerpt":{"rendered":"

Business Intelligence \u00e9 um termo que abriga processos de planejamento, an\u00e1lise e monitoramento de informa\u00e7\u00f5es. Confira, no texto, o que \u00e9 Business Intelligence!<\/p>\n","protected":false},"author":1,"featured_media":1280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"\nO que \u00e9 Business Intelligence? - Blog da Post Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.postdigital.cc\/blog\/artigo\/o-que-e-business-intelligence\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Business Intelligence? - Blog da Post Digital\" \/>\n<meta property=\"og:description\" content=\"Business Intelligence \u00e9 um termo que abriga processos de planejamento, an\u00e1lise e monitoramento de informa\u00e7\u00f5es. 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